Times Square, named after the one-time head office of The New York Times. Located in the area of Manhattan, New York City, which centres on 42nd Street and Broadway. It comprises the western portion of the business area of Midtown Manhattan, New York.

The paper's operations were moved by Adolph S. Ochs, New York Times publisher, to a different tower on 42nd Street in the middle of the area known as Longacre Square. Ochs persuaded Mayor George B. McClellan Jr to construct a subway stop at the site and called it Times Square. Officiated by Mayor McClellan, the location was officially named Times Square on April 8, 1904.

In 1913, the paper moved away from the tower but remained in the locality. One Times Square tower, earlier known as the Allied Chemical Building, is the location of the yearly New Year's Eve ball drop that replaced the fireworks display of 1904 to 1906. It was December 31, 1907 when the ball, signifying New Year's Day was initially dropped at Times Square and from that time the Square has been the location of the primary New Year's celebration in New York City. A minute of silence, followed by a recording of church bells pealing, replaced the ball drop on account of wartime blackout restrictions during World War II.

The millennium celebration in New York on December 31, 1999 is considered as the largest gathering in Times Square since August 1945. Celebrations marking the end of World War II provided reports of approximately two million people within Times Square.

Times Square quickly grew as a cultural focal point including theatres, music halls and luxurious hotels. However, the 1930s and the start of the Great Depression shifted the tone downwards. Times Square became a district full of "peep shows", all-night movie houses, and outlets selling cheap tourist merchandise. It began to be considered a dangerous location.

Removal of 'red light' interests and increasing security in the area, paved the way for the opening up of more tourist-friendly attractions. Such initiatives were led by Mayor Rudolph Giuliani in the mid-1990s. This restructuring began when the local government issued a sanction in opposition to the constrained clustering of aforementioned businesses in the 42nd Street area. Several such shops closed or relocated to industrial areas in Brooklyn or Queens. These changes allowing for and encouraging more fashionable enterprises to move in.

Broadway's theatres and the numerous animated neon and television-like billboards have made it one of New York's symbolic images, contending with Las Vegas on the density of illuminated signs.

In 1992, the Times Square Alliance, a collaboration of businesses, began improving the quality of commerce and cleanliness in the district. Currently, Times Square provides attractions such as a major TV studio for ABC, restaurants and a number of movie theatre complexes. It has become a magnet for large financial, publishing, and media companies. A larger police visibility in Times Square has improved the safety. While the invigorated Times Square is unquestionably safer and more pleasant, some criticise that the area has lost its spark and is now a perfectly clean, "Disneyfied" version of its previous self.

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