When I originally started out online I decided to choose a niche market. Or that's what I meant to do. I had specialist expertise in a specific area and I was keen to share it, for a modest price, naturally. With even a few hundred people a month purchasing my $17 publication, that comfortable retirement income seemed within my grasp.

And there were numerous gurus available and eager to tell me that the optimum way to make money online was to have my own product or service to be in control of my own destiny. While that does have a certain truthfulness to it, the downside is that all your eggs are in the one basket.

What they didn't let me know about was how extremely tough it would be for ME to produce and promote a professional looking program that could be competitive with the solutions already for sale. Yes, I could have out-sourced it, but that would have been very expensive and still left me at the 'mercy' of web-site-developers and others.

When I started working on my own product (an ebook on this specific topic) I soon awakened to the fact that although it was one huge task in its own right, developing a niche product was the straightforward bit. Marketing it was the real challenge.

Undeterred I then started learning about setting up and editing the web site, writing a blog, social bookmarking, copy writing, article marketing and acquiring the traffic. I threw in the towel before I got to the "design an affiliate plan" stage. This was all part-time, alongside my day job. Whew!

But what had I forgotten to do, in my excitement? Deciding on a small enough niche in which to promote my product!

It had totally escaped my notice just how huge and competitive the Internet is, and especially how many other excellent solutions there are out there.

While my product can compete for quality once individuals have actually paid for it, I will be the first one to accept that it cannot compete at the pre-sale stage.

This was a bitter pill to swallow even without having put countless hours of hard graft into product production, learning the skills to get myself a web site and a king's ransom into schooling.

So if you are trying to start your web based career, spend plenty of time choosing your niche and don't disregard the products currently available on the market.

Decide on a product where someone has previously done the hard work of product building for you; use key phrase exploration and competition analysis methods to select a small sub-set of a target market, where a sufficient number of people are excited about some aspect of the product or service; put that out to market, then, to increase your chances, rinse and repeat, probably in a completely different niche, to spread the risk of your selected niche failing.

If the first choice of package isn't an overnight financial success, or even if your first 10 products generate only mediocre sales, at least you should have 10 niche products "on your books" and if each one of these brings in just $50 per month, that gives you your first $500 a month in ten distinct niches.

There is plenty of free help available on how to find a niche product.

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