I do not know everything and if I have learned one thing about doing business on the internet it's that the more you learn the more you don't know.

However, I've been doing business on the web since 1999 and I've managed to create a successful enterprise for myself with several profit streams.

The largest percentage of my advertising and promotional efforts has been conducted through one simple method: eZine Advertising.

Here are the 8 important lessons I've learned regarding eZine advertising and advertising success to get the most traffic for your site.

Do not Over Do It

A frequent mistake several advertisers make is to attempt to do too much, or rather sell too much, in one advertisement. Instead concentrate on the benefit your customer can achieve from all your products and promote that!

Individuals are a lot more likely to click on a link that benefits them than a link that promises to sell them something.

Identify Your Unique Selling Proposition

It's important that you simply identify your Unique Selling Proposition just before you begin your advertising program. This may determine which eZines (or markets) you concentrate on as well as what you should include in your ad copy.

Don't Go For The Sale

Do not go for the sale in your ad! You're at a disadvantage because you can't list all of your products' excellent benefits within the space allowed.

Use Your Head

Your headline is the most significant part of your ad. This is typically the line that determines whether the skimming reader will stop or skip ahead. If all else fails, improve your website ranking by searching: hits to website.

Do not Forget To Tell Them What To do

It sounds practically ridiculous, but simply giving clear, specific directions about what you want the reader to do can increase the response to your advertisements.

Set Your Budget

How much is a client worth to you? That tells you a great deal about how much you can afford to spend on marketing.

The very simple formula to calculate the net worth of a visitor is: Net Profit divided by Conversion Rate.

Set Realistic Goals

If your goal is to capture customers then you're much more likely to match your objective or even exceed it.

And in the end a customer is worth a lot more to you than a sale mainly because a customer can represent several sales over years to come-sales that were fairly simple to achieve.

Long term vs. Short Term Benefits

As frustrating as it may be, advertising is typically about long-term versus short-term benefits. Your ad just serves as a lure to draw people into your site or long-term promotion. When you've pulled them in, then you should sell them.

Over time you will be able to judge where the weak link within your chain of customer creation exists and work to fix it.

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